THE Shopping Metrô Itaquera, a gleaming mall amid the
favelas (shantytowns) of eastern São Paulo, gained notoriety on January 11th, when the police used rubber bullets and tear gas to disperse a rowdy crowd of 3,000 youths. The youngsters were participating in a
rolezinho, a gathering of tens, hundreds, and sometimes thousands of youngsters which is convened via social networks.Mall-owners and shopkeepers have reason to be wary of throngs of adolescents. A few
rolezinhos have led to muggings and robberies. Two shopping centres in Rio de Janeiro remained closed on January 19th to forestall planned
rolezinhos. The Western media has dubbed them “flash mobs”. But most do not end in Itaquera-like chaos: the word’s true meaning is closer to “little outing”. And theories that
rolezeiros are class warriors or
favela-dwellers tired of the country’s veiled racism are wide of the mark. “Their battle-cry is not ‘Less oppression!’” says Renato Barreiros, who has directed a documentary about them. “It’s ‘More Adidas!’”The point of a...
via The Economist: The Americas http://ift.tt/KLsrhg