APPLE products are designed to say something about their owners. They also tell you something about the countries in which they are sold. Latin America’s allure as a consumer market was underlined on February 15th, when the technology firm opened its first retail store on the continent, in Rio de Janeiro. Apple wants a bigger slice of the region’s smartphone market, which has been growing faster than any region outside Asia (see chart). But the glass screen of the iPhone 5s, Apple’s flagship smartphone, also reflects Latin America’s economic diversity.
Start with Brazil, the region’s biggest consumer market. Despite sluggish economic growth, Apple chose to plant its flag there for a reason. The country is among the top five markets for smartphones in the world. Last year was the first when more smartphones were sold in Brazil than traditional mobile phones, according to Abinee, an electronics-industry association; it was...
via The Economist: The Americas http://ift.tt/1mZ0XXj
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